Plus, they get to reach people with limited interruptions, since they’re driving. and DC in this case, love having the opportunity to share something so customized and special with fans. The brands we partner with, like Warner Bros. We also partnered with Spotify and created custom playlists tailored specifically to the theme, one for Batman and one for the Riddler. Waze users get to choose between Batman or The Riddler to voice their navigation, then pick a custom Mood and car icon to match the character. The Riddler experience is a great example of where we’re heading with Waze themes. When you add all of these things together, you have what we call a “Waze theme.”

Sometimes, we add custom Moods or vehicle icons and even specially curated playlists to add depth and color to the driving experience. It’s not only about making it more fun - we want to make it less stressful, too.Ĭustom voices are the heart of the experience, but we’re working hard to add new elements that transport users more deeply into the world of whichever personality or character’s voice we’re featuring. Our goal for the program is to upgrade the driving experience. I’m lucky to be part of the team that gets to decide which voices to bring to our users, along with other in-app experiences that make driving more fun. Whenever we add a new voice, the positive response online is overwhelming (in a good way!). It’s hard not to smile when your favorite character or celebrity’s voice is giving you directions on your drive. Few things get Wazers more excited than when we bring new voice navigation to the app. One of our most recognizable programs is the one we’ve built around Waze voices. I feel especially grateful to work for a brand with a positive mission to end traffic and for a team whose primary focus is bringing joy to people in otherwise-stressful or mundane moments - especially at a time like this. Our mission on the programs team is to combine the best of our product, partners, and content channels to create fun and memorable experiences for our users.

Waze voices samples 2021